Lux is a global personal care brand by Unilever that produces a range of beauty bar soaps and body washes known for their fragrance and moisturizing properties. Popular variants in Nigeria include Soft Touch, Velvet Touch, and Even Complexion, available in various sizes from 65g to 125g, often sold in packs. These soaps are designed for soft, glowing skin, featuring ingredients like Vitamin E, almond oil, and white lily.